l i z a i e l l o
Creative Direction for Established and Emerging Retail Brands
My work focuses on building and evolving brands that translate cultural insight into scalable product ecosystems. I define brand DNA, establish creative direction, and lead teams to deliver cohesive, commercially successful assortments across apparel and lifestyle categories.
I’ve led the creation of new brands from concept through national launch, repositioned legacy businesses, and developed creative frameworks that enable long-term growth across multiple seasons and categories.
This site presents selected projects that reflect my approach to creative leadership, brand building, and product direction.
TARGET
Building two Category Defining Kids Brands at Enterprise Scale
Cat & Jack + Art Class | Design Director
SHAUN WHITE FOR TARGET + MACYS
Translating a Global Athlete Identity into Scalable Retail Brand Platforms
Target Kids → WHT Space Menswear Launch at Macy’s | Creative Director
MAD ENGINE INC
Creative Direction Across a Multi-Brand Licensed and Private Label Portfolio
LRG, Neff, and Global Licensed Brands | Creative Consultant
QUIKSILVER FOR KOHLS
Translating an Iconic Action Sports Brand for Mass Retail — Tony Hawk at Kohl’s
Licensed Brand Design and Creative Direction | Quiksilver